End to End: Stronger Together

End to End: Stronger Together


Bucher Emhart Glass are the leaders in container glass machinery. Forty percent of the world’s bottles are made using their machines. Previously, they operated forming and inspection as two separate companies. We identified that by bringing both processes together under the brand End to End it would achieve levels of efficiency never seen before. We launched End to End – Stronger Together and the company’s global market share grew by 8%, sales by 30.7%, EBITDA by 85.3% – delivering an ROI of 282%.


Excellence in Brand Strategy and Creation
Brand Effect of the Year