Tommys Car Spa
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Tommys Car Spa was transformed from a craft-driven yet strategically invisible business into a clearly positioned premium experience brand. Through renaming, the development of a modular corporate design system, and the creation of a consistent physical and digital brand ecosystem, a scalable service brand with a clear identity was established. Within the first month after launch, a 30% price increase was successfully implemented in the market.
The Jury‘s Statement
Where craftsmanship and brand perception had diverged, "Tommys Car Spa" addresses the gap with a precise repositioning. The renaming draws on an identity figure already established in customer interactions and turns it into a clearly defined premium brand. The modular corporate design system, the coherent service architecture, and the consistently designed physical and digital touchpoints create a resilient foundation for B2C brand management. This combination makes a previously invisible quality legible as a clearly addressable brand experience.
