THE DOT
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture and Buildings
Details
Hanauer Landstrasse 166, Frankfurt East. The modern office building and former headquarters of Fiat Chrysler Automobiles is currently available for re-letting. Our assignment: The new development of a corporate design, including a customized communication campaign to generate tenants. advyze communications developed a completely new, independent appearance. In just a few weeks, this was realized exclusively by the agency, from the logo to a poster campaign to the matching interior design.
The Jury‘s Statement
With a precise and holistic concept, "THE DOT" successfully dissolves the boundaries between work and quality of life. The project impresses with a distinctive corporate design that employs organic forms and striking color gradients to create a compelling contrast to the building's architecture. The exceptional combination of aesthetics, functionality, and emotional appeal positions the office building as a modern office brand that meets diverse demands and sets new benchmarks in brand communication for architecture.
