Kässbohrer Geländefahrzeug AG
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Kässbohrer Geländefahrzeug AG consolidated its global market-leading brands PistenBully and BeachTech, together with the challenger brand PowerBully, within a clearly defined brand architecture. The objective of the relaunch was to make market leadership visible and sharpen strategic positioning across all levels without compromising the established identity of each brand. A scalable design system – including a custom corporate typeface, modular layout principles, and a visual language derived from the redesigned brand mark – ensures cross-media consistency and strengthens clarity, efficiency, and long-term brand governance.
The Jury‘s Statement
Reorganising a historically evolved brand landscape without weakening the independence of strong product brands requires great precision in architecture and design. Kässbohrer addresses this with a clearly managed corporate brand system that visibly relates the corporate brand, product brands and sub brands to one another. The formal language derived from the brand mark, the bespoke typeface and a binding image principle create orientation across all media. This establishes a resilient framework for international brand management with a clearly identifiable source.
