bluechemGROUP
Winner
Excellent Brands
Product Brand of the Year
Details
The bluechemGROUP (BCG) is a group of companies and a network of distributors with global activities and partners in more than 120 countries. The group's success is based on the commitment to lead the automotive industry in developing and patenting of performance-optimizing and environmentally-friendly products for vehicle care and cleaning of highest quality expanded by modern workshop, industry and service concepts. The group has become an international brand, with an excellent reputation in the market, in recent years. The brands of the bluechemGROUP include PRO-TEC, bluechem, Autoprofi, MaxxPower, Marvelous, PROTEC+, and Tools&Equipment.
The Jury‘s Statement
In a technically driven market, bluechemGROUP brings several product brands together under a shared promise of quality and origin. The project organises an evolved portfolio into a clearly legible brand architecture that allows for specialisation while making belonging visible. This structure is maintained with discipline in both design and international implementation. The result is a resilient product brand that provides orientation and secures the group’s strong reputation through coherent brand logic.
