ADA Möbelwerke
Winner
Excellent Brands
Interior and Living
Credits
Company / Customer
Details
ADA produces furniture for Mindful Living: beds and mattresses, sofas, armchairs, benches and chairs – they have won design awards and offer ways to slow down your everyday life. ADA's furniture is made of high quality and is exceptionally durable. This is true sustainability. Because producing durable and less quantity protects the livelihood of future generations. ADA also manufactures 100 % in Europe. Many certifications are the official proof of the great technical know-how. The basis for this is the long tradition: ADA was founded in 1957 and is now the largest upholstered furniture producer in Austria.
The Jury‘s Statement
ADA, Austria’s leading upholstered furniture producer, has implemented an impressive branding project with the launch of the „ADA Mindful Living“ brand. By transforming into a purpose-driven brand focused on mindfulness, design, and sustainability, it establishes a clear differentiation. The strategic repositioning unites all activities under one umbrella brand and consistently addresses the needs of a consciously living target group. The combination of timeless aesthetics and sustainable production highlights the brand’s commitment to promoting a more mindful lifestyle. This holistic approach impresses on all levels and sets a new benchmark for brand work in the Interior & Living sector.
