Local Brand X und EUROBAUSTOFF
Winner
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Details
With the introduction of the Local Marketing Platform as the EUROBAUSTOFF Marketing Cockpit, more than 1,600 locations can be equipped with locally tailored and individually customizable marketing measures. This enables EUROBAUSTOFF to provide regional brands and specialist retailers with cross-media, modern, and competitive marketing solutions—without the need for a local marketing department on-site.
The Jury‘s Statement
With the introduction of a centralized Local Marketing Platform, EUROBAUSTOFF has created an impressive solution to empower local building material retailers. This strategic approach combines location-specific marketing with consistent brand management. The platform excels through its clear structure, flexible customization options, and seamless integration of digital and traditional advertising formats. It enables more efficient processes and a sustainable brand presence. A remarkable example of strategic brand foresight and operational excellence.
