300 Tage im Jahr - eine eigene Welt. Kleinwalsertal.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
With the relaunch of the website, Kleinwalsertal's new brand strategy was consistently translated into digital form. The aim was to make the vision of "300 days of relaxation" a tangible experience, both structurally and emotionally. A dynamic seasonal logic, the iconic Ifen mountain element and a newly conceived mountain & snow sports report combine inspiration with highly integrated live data. The website combines strong brand presentation, clear user guidance, technical integration density and accessibility – making Kleinwalsertal a very special digital experience.
The Jury‘s Statement
With its repositioning as a year-round destination, Kleinwalsertal needed a digital presence that would not merely represent the brand, but actively lead it. The website derives from the guiding idea “300 Tage im Jahr - eine eigene Welt. Kleinwalsertal.” (“300 days a year – a world of its own. Kleinwalsertal.”) a clear navigation logic, a distinctive visual language and a web presence that connects inspiration with highly integrated live data. The Ifen motif, the seasonal dramaturgy and the accessible implementation give the destination an independent online profile that creates both orientation and brand affinity.
