Bürger - Digitale Freiheit für schwäbische Traditionsmarke
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
The starting point was an outdated website that was losing users and fans even before they reached the first recipe page. We then created a digital home for the Bürger brand: an intuitive brand experience that rivals the ease of use of a good cookbook. At its core is a headless architecture that neatly separates content management (Prismic) from the front end. The result is a high-performing site. With a Google PageSpeed score of 91/100 and an accessibility score of 96/100, it's fast, accessible and future-proof. This is not just a technical gimmick, but a solution that engages users and supports the brand.
The Jury‘s Statement
Where a strong heritage brand begins to lose digital relevance, the quality of access becomes decisive. For Bürger, the website was therefore not simply redesigned, but reconceived as the brand’s central experience: with clear user guidance, the logic of a digital cookbook, and a technical architecture that allows content to be delivered flexibly. The fact that editorial work, performance and accessibility are considered together gives the brand online the presence and agility it had previously lacked.
