Connect 2.0 - GEA’s neues globales Intranet: Ein kooperativer Ansatz für Change Communication
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Intranet and Collaboration
Details
GEA, the plant and machinery manufacturer, modernized its global intranet Connect. Technical innovations such as mobile app access, AI-based translation and personalized home pages were introduced. Over 90 content owners played a key role in the collaborative change approach, responsible for migration and timely project completion.
The Jury‘s Statement
The global intranet "Connect 2.0" by GEA, a machinery and equipment manufacturer, sets new standards in internal collaboration. With a well-thought-out strategy incorporating technical advancements such as AI-powered translations and mobile access, it not only enhances user-friendliness but also successfully reaches previously hard-to-engage target groups. The cooperative project approach is particularly noteworthy: more than 90 content managers were actively involved and empowered to ensure a seamless transition. "Connect 2.0" impresses with its clear, functional design and consistent change communication that secured employee acceptance and enthusiasm. This project demonstrates an impressive ability to masterfully unite complex technical and organizational challenges, thereby strengthening the GEA brand sustainably from within.
