Vonovia Handwerksakademie Berlin – Branding & Leitsystem
Gold
Excellence in Brand Strategy and Creation
Internal Branding and Brand Academies
Credits
Company / Customer
Details
Vonovia’s first crafts academy in Berlin is a training and further-education hub for modern energy and building services. Across approx. 3,000 m², digitally enabled workshops and practice spaces set a new standard for up to 220 trainees per year. For four trades, we created a modular, colour-coded spatial branding and way finding system with a dedicated pictogram set per trade. The claim “Craft. Understand. Learn.” unites all areas—scalable from architecture to communication.
The Jury‘s Statement
Where training is often organised in a purely functional way, Vonovia gives it a clearly identity-shaping form with "Vonovia Handwerksakademie Berlin – Branding & Leitsystem" ("Vonovia Craft Academy Berlin – Branding & Signage System"). The modular design system structures the trades through colour, pictograms and language without losing sight of the shared framework. This link between branding and signage is especially relevant in a learning environment: it makes orientation easier, strengthens a sense of belonging and structures the site as an academy. The brand approach extends from the space to the communication materials and visibly anchors learning in everyday practice.
