Vulpius Klinik – Bewegungsfreiheit für Lebensfreude
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Passion drives progress. For Vulpius Klinik, Neckarmedia developed a holistic brand strategy positioning medical specialization, human-centred care, and future readiness. In a collaborative process with executive management and senior leaders, vision, mission, and the core idea “Freedom of Movement for Joy of Life” were defined. The distinctive identity, inspired by architecture and brand heritage, was implemented across all touchpoints, from the German Web Award 2025 winning website to patient communication materials, and embedded within the organization.
The Jury‘s Statement
At a strategic turning point, Vulpius Klinik needed a brand that made medical specialisation and personal closeness legible together. Neckarmedia developed not only a precise positioning for this, but also translated it into a distinctive corporate design system with a link to the brand’s heritage. Particularly relevant is its organisational anchoring across digital and analogue touchpoints. This gives the clinic a clear profile that is supported internally and communicated consistently externally.
