Muttertagskampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
Joli x Fleurop: #MamaMomente – TikTok-First & Always-On: With #MamaMomente, Joli and Fleurop successfully positioned the brand with Gen Z on TikTok. The strategy: authentic creator content, data-driven paid campaigns, and platform-native storytelling. The campaign kicked off five days before Mother's Day, boosting awareness with video views and community interaction. A trending creator was featured in a Spark Ad with “Paula15” in a conversion campaign. The result: 166% higher ROAS, lower cost per order—an always-on strategy delivering maximum impact and real emotion.
The Jury‘s Statement
Fleurop, the world’s largest flower company, has developed an impressively well-thought-out social media strategy with its Mother’s Day campaign. By strategically leveraging a trending creator and seamlessly linking community interaction, video views, and a conversion campaign with a personalized community code, the brand message was emotionally amplified and the target group effectively engaged. The combination of strategic precision, creative design, and targeted execution showcases an outstanding quality that sets benchmarks in brand communication.
