GERL. Imagefilm
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
GERL. is more than a dental wholesaler: as a holistic partner, this family business has supported dental practices and laboratories for over 100 years, guiding them through every stage of their lifecycle—from founding to practice handover. The image film focuses on people, not products. Employees and clients are connected through “We live dental.” Visual insights into training, practices, service, and digital processes highlight the value GERL. provides: expert support, trust, and long-term partnership.
The Jury‘s Statement
In a market that often communicates through product range and technology, GERL. sets a clear counterpoint: the film anchors the brand in relationships rather than product imagery. Employees and customers carry the narrative together; training, service, everyday practice and digital processes appear as connected support throughout the entire professional journey. The cinematic execution stays close to real situations and gives the guiding idea "Wir leben Dental" ("We live dental") a form that develops trust and partnership plausibly through communication itself.
