Solarcity - Leuchtende Zukunft
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The energy transition requires skilled professionals. Our task was to inspire young people to pursue careers in solar trades like electricians, roofers, and HVAC specialists. A target group analysis revealed that stability and meaningfulness are key motivators. Based on this, we created a 360° campaign featuring testimonials from trainees sharing their experiences. Using formats on TikTok and Instagram, complemented by OOH placements in urban hotspots, the campaign effectively engaged the audience. It led to increased website visits, high CTRs, and greater awareness of careers in solar trades.
The Jury‘s Statement
The brand project impresses with a striking and authentic approach to engaging a young audience. With a clear strategy, it relies on genuine testimonials that compellingly convey the appeal and meaningfulness of careers in solar craftsmanship. The effective combination of digital platforms like TikTok and Instagram with attention-grabbing OOH placements creates a lasting presence that stays in mind. The project excels through its consistent execution and the successful blend of aesthetics and relevance.
