ZbW
Winner
Excellent Brands
Education and Research
Details
The Center for Higher Vocational Education (ZbW) St. Gallen is a training centre anchored in eastern Switzerland for in-service training that leads to state-recognized diploma degrees (Swiss education system). The ZbW was founded as a private sector association and is supported by industry, commerce and the public sector. Due to the increasingly competitive market environment (market saturation, cut-throat competition), the appearance of the ZbW differs significantly from its competitors. The students receive very practical training from experts from the real economy.
The Jury‘s Statement
The "Center for Professional Education" impresses with its clear positioning and distinctive brand presence. The combination of practical relevance and a flexible, work-compatible educational philosophy creates real value for its target audience. Particularly striking is the brand promise "Learn. Understand. Apply.", which is consistently reflected in all communication measures. With a harmonious interplay of professional expertise, strong digital presence, and a differentiating appearance, this project sets standards in the Education and Research category.
