Ötztaler Radmarathon, Sölden
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
A cycling marathon of superlatives: 5,500 meters of elevation gain and 4 Alpine passes over a 227 km course – conquered solely through muscle power and iron will. The loop leads from Sölden to South Tyrol and back, challenging riders to push their limits. For many athletes, completing this race is a long-cherished dream. As part of Sölden’s repositioning, the event underwent a rebranding to modernize its visual identity and strengthen its connection to the parent brand.
The Jury‘s Statement
The Ötztaler Radmarathon is not only a sporting challenge but also an impressive example of modern brand management. The rebranding seamlessly connects the event's charismatic identity with the Sölden umbrella brand while preserving its unique character. With a consistently well-thought-out design, emotional storytelling, and digital initiatives such as livestreams and podcasts, the event is brought to life as a holistic experience. Sustainability and community spirit complete the project and highlight its strategic significance.
