Hero. Cosmetics
Winner
Excellent Brands
Beauty and Care
Details
Hero Cosmetics is an American skincare brand specializing in acne treatment. It was founded by Ju Rhyu, who suffered from skin problems herself and sought effective solutions. The brand's most well-known product is the Mighty Patch, a hydrocolloid patch that reduces pimples overnight. Hero Cosmetics places great emphasis on simple, effective, and skin-friendly ingredients. Recently, the brand was launched in Germany, making the innovative products available here as well, helping people with acne problems.
The Jury‘s Statement
Hero Cosmetics impresses with its clear and empathetic brand positioning, offering not only effective solutions for people with acne but also providing emotional support. The consistent combination of authentic audience engagement, charismatic design, and strategically crafted communication measures demonstrates sophisticated and meaningful brand work. Particularly noteworthy is how the brand skillfully builds trust in a competitive environment while fostering positive awareness for skin health. This harmonious blend of strategy and sensitivity makes the project an outstanding achievement in the Beauty & Care category.
