135 Jahre Böllinghaus Steel: Tradition trifft Innovation – Willkommen zu Hause
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
At Wire & Tube 2024, we presented ourselves under the theme ‘Welcome home with Böllinghaus’ to mark our 135th anniversary. The trade fair stand combined tradition and innovation: the specially designed anniversary logo sparkled above the inviting bar area, while the replica façade of our company headquarters in Hilden created a familiar atmosphere. Portuguese accents, such as the Böllinghaus azulejos and the view of our plant in Portugal, emphasised our cultural and entrepreneurial diversity as well as our connection to the production site.
The Jury‘s Statement
Böllinghaus Steel created a trade fair presence for its 135th anniversary that harmoniously combines tradition and modernity. The booth told a multifaceted brand story, characterized by architectural references, cultural details, and a welcoming atmosphere. Particularly noteworthy is the sustainable approach, complemented by resource-efficient materials and multimedia elements. The authentic presentation of corporate values makes this project an outstanding example of successful brand communication in the field of fairs and exhibitions.
