Prymos Online Shop
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
With the relaunch of prymos.de, MULTIVISIO is transforming the Prymos brand into a digital first mover for fire protection. The focus was on the symbiosis of trustworthy branding and a modern D2C/D2B experience. A modular design system and a clear UI concept make the complex product world intuitively accessible. Strategic storytelling and technical performance significantly increase brand awareness and conversion rates. The result: a state-of-the-art online shop that makes safety an emotional experience and positions Prymos as an innovation leader in the digital channel. https://www.multivisio.de/cases-kunden/prymos/
The Jury‘s Statement
Where technical products are often communicated in purely functional terms, MULTIVISIO has given Prymos a clear digital repositioning of the brand. The platform separates the needs of companies and end customers precisely, without fragmenting the brand presence. A modular design system, clear user guidance and trust-building content bring together information, shop and brand profile within one interface. The result is a digital presence that structures complexity and communicates safety as a relevant brand theme in a comprehensible way.
