#it´s on us live at E-world 2025
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
FYBB has once again designed E.ON's trade fair presence for E-world 2025 - an impressive brand experience on 265 m² plus 120 m² second level. The focus: innovation, sustainability and flexibility. A red ‘Way to Future’ carpet linked E.ON with Westenergie and guided visitors through an open, interactive brand world. The highlight was the 6 metre high E.ON Dot - an LED element that immersed visitors in E.ON's vision of the future. Digital displays and headphones enabled personalised experiences. Sustainability played a major role: many elements were reused - and the Dot? It's sure to shine again!
The Jury‘s Statement
E.ON has created an impressive brand experience with its trade fair presence, consistently showcasing the themes of energy transition, sustainability, and future viability. The striking “Way to Future” carpet and the iconic LED element, the E.ON Dot, combine architectural elegance with interactive engagement. The seamless integration of digital and physical elements enables a multifaceted, individual approach. Particularly noteworthy is the sustainable design, emphasizing reusability and long-term value creation. This project stands out for its strategic clarity, aesthetic brilliance, and forward-thinking execution.
