Launch “Grow your own way” - a Global Employer Brand Campaign
Winner
Excellent Brands
Employer Brand of the Year
Credits
Company / Customer
Agency / Design
Details
„Grow Your Own Way” captures what makes STADA unique: a place where growth begins when people shape their own path and experience true self-empowerment. It is the essence of our new global employer brand campaign that we developed to create an attractive and authentic employer image worldwide. Claim, headline mechanic, and visual language work together to showcase progression, authenticity, and energy, brought to life by our people. Rooted in our purpose - Caring for People’s Health as a Trusted Partner - the campaign thrives through our employees, the true stars of our brand.
The Jury‘s Statement
In the competition for qualified talent, reach alone is no longer enough; what matters is a clear sense of what an employer stands for. STADA sharpens this profile with "Grow your own way" through a precise EVP, a coherent claim and headline mechanism, and imagery that does not merely illustrate employees but treats them as the carriers of the brand. The close alignment of strategy, design and implementation gives the employer communication direction and credibility.
