Rebranding der Marke Planungsgruppe VA

In the course of a change in leadership, Planungsgruppe VA faced the task of renewing its established identity without severing familiar points of reference. The rebrand resolves this balancing act through a carefully evolved figurative and word mark, clearer typography and improved legibility in digital applications. Particularly relevant for brand management is the standardisation of pronunciation through the integration of “VA” into the word mark. This results in a precise corporate brand presence that preserves its heritage and gives visible order to its future-facing ambition.