TANN - Eigenmarke von SPAR
Winner
Excellent Brands
Product Brand of the Year
Credits
Company / Customer
Details
Brand development SPAR TANN “hausgemacht”. Nationally, depending on the region, the federal state is communicated as the origin (for example “Vorarlberg”). Basically, the concept design is very reduced and authentic. The basic impression “like from the weekly market” should not appear too striking due to the brand/sub-brand. On the contrary, it should have a handwritten appearance in the broadest sense. The SPAR TANN brand is placed on the back of the label as a processor and sender of quality and the best regional products. Even if not every day – this type of “quick but high-quality” cuisine is becoming more and more socially acceptable. Photo credits: Markus Gmeiner.
The Jury‘s Statement
The branding project “hausgemacht” (homemade) by SPAR TANN impresses with its harmonious blend of strategic clarity, distinctive design, and regional authenticity. The minimalistic design language with handwritten elements and traditional touches creates an emotional connection to homemade cuisine. At the same time, sustainable packaging solutions and a well-thought-out cross-selling strategy underline the brand's relevance. The consistent focus on regional quality and the sophisticated execution make “hausgemacht” a pioneering example of successful brand development in the premium food sector.
