evoBuild
Winner
Excellent Brands
Industry, Machines and Engineering
Details
EvoBuild® from Heidelberg Materials stands for more sustainable construction. This global umbrella brand brings together products that conserve resources and reduce CO₂ emissions – from cement and concrete to recycling solutions. With its uniform criteria, evoBuild® provides guidance and builds trust for everyone who wants to take responsibility and shape the future. With this brand, Heidelberg Materials is already making sustainability visible today, sending a clear signal for innovation, credibility, and progress. evoBuild® is more than a product portfolio – it is real material for visions.
The Jury‘s Statement
Where more sustainable construction materials are often described in technical terms but remain difficult to classify in the market, Heidelberg Materials uses "evoBuild" to establish a precise brand logic. The international umbrella brand brings together different product areas under clearly defined criteria, creating orientation in a context where comparability and reliability are especially important. Design, naming and communication hierarchy consistently follow this structure. The project gains substance because brand architecture and transformation goals are clearly aligned here.
