Launch “Grow your own way” - a Global Employer Brand Campaign
Winner
Excellent Brands
Health and Pharmaceuticals
Credits
Company / Customer
Agency / Design
Details
„Grow Your Own Way” captures what makes STADA unique: a place where growth begins when people shape their own path and experience true self-empowerment. It is the essence of our new global employer brand campaign that we developed to create an attractive and authentic employer image worldwide. Claim, headline mechanic, and visual language work together to showcase progression, authenticity, and energy, brought to life by our people. Rooted in our purpose - Caring for People’s Health as a Trusted Partner - the campaign thrives through our employees, the true stars of our brand.
The Jury‘s Statement
In the competition for qualified professionals, reach alone is not enough; what matters is an employer brand with a clear profile. STADA articulates this ambition precisely and close to its own culture with "Grow your own way". Claim, headline mechanism and imagery place not functions but employees and their development at the centre. In a regulated, trust-based environment, this results in a credible global campaign that clearly connects initiative and purpose.
