Vossloh AG
Winner
Excellent Brands
Transport and Mobility
Details
Vossloh is receiving a lot of tailwind from the rail renaissance. A good starting point for further developing the brand. In order to achieve the goal of uniform brand communication and a stronger “OneVossloh” identity, a participative process was carried out with strategy workshops, employee and customer interviews. These analyses and target images were incorporated into the final brand identity and translated into a more progressive design and a new brand narrative. Our mission: enabling green mobility.
The Jury‘s Statement
Vossloh, a global provider of rail infrastructure, has achieved an impressive balance between strategic foresight and creative precision with its brand project. Through a participatory approach, employees and customers were actively involved, resulting in a consistent and authentic brand identity. The modern design featuring the “Green Arrow” and the clear brand narrative “Shaping the Future of Rail Infrastructure” emphasize the company's sustainable orientation. Unified communication and the integration of new formats reinforce Vossloh's position as a charismatic, future-oriented brand in the mobility sector.
