ergotec
Winner
Excellent Brands
Product Brand of the Year
Credits
Company / Customer
Details
Redefining the ergotec brand through a comprehensive further development of the brand design including the logo with sharpening of the brand message. The brand should become sportier and more international and more focused on the B2C sector. The development of an after sales world parallel to the more established OEM business should be geared towards this. The new building of the ergotec Experience Hub is to be designed in the new brand refresh and create an ergotec after sales world, including a permanent product show.
The Jury‘s Statement
With a clear repositioning, “ergotec” has evolved from a B2B-focused brand into a sporty, internationally oriented brand with a strong B2C appeal. The strategic brand refresh, defined by a dynamic logo, modern color and visual elements, and the distinctive claim “Perfect Fit. Full Performance.”, sets new benchmarks. Outstanding is the “ERGOTEC EXPERIENCE HUB,” which brings the brand to life through permanent product showcases and training opportunities. An impressive example of successful brand management.
