Siempelkamp
Winner
Excellent Brands
Industry, Machines and Engineering
Credits
Company / Customer
Agency / Design
Details
Since 1883, the SIEMPELKAMP Group has stood for engineering excellence, innovation, and reliability. Over the past 20 years, the Group has steadily expanded into new business areas. By integrating all Group companies under one umbrella brand and implementing a comprehensive rebranding, we are taking a decisive step toward creating a distinctive image. Our new brand structure carries our tradition into the future: we preserve what makes us strong and give ourselves a modern profile. Under a common name, we present a unified appearance, strengthen our identity, and become more attractive—for partners and new talent. WeAreOneSIEMPELKAMP
The Jury‘s Statement
Where engineering groups operate for years with evolved structures and multiple brand senders, clear brand management becomes a leadership task. SIEMPELKAMP brings this complexity into order with a well-defined umbrella brand that translates heritage and ongoing development into a shared identity. The new signet and the precise design system give the international presence technical clarity and visual continuity. What proves decisive is the rollout: anchored internally and implemented externally with care, so that organisational consolidation also becomes a coherent brand image.
