MagentaTV Erlebniswelt Stranger Things
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Credits
Agency / Design
Details
As part of the campaign "MagentaTV x Stranger Things: Everything in One Place" the hype surrounding the final season of the popular Netflix show was leveraged to showcase stores in a striking way. Eye-catching Installations at the entrances and throughout the retail space brought the series out of the screen and made it physically tangible. These highlights generated great excitement among fans, sparked strong interest from visitors, and created engaging conversation starters for consultations centred around the MagentaTV product.
The Jury‘s Statement
Physical retail spaces are under pressure to offer more than information alone. 480Hz uses this context to turn Telekom shops into temporary brand spaces that meaningfully connect pop culture, consultation and sales. The staging of "MagentaTV Erlebniswelt Stranger Things" ("MagentaTV Stranger Things Experience World") creates a clear reason to enter at the façade and consistently continues the narrative inside the store with interactive elements. Its impact comes from not merely generating attention, but converting it into occasions for conversation and longer dwell times in the shop.
