Architektur neu inszeniert – eine filmische Reise
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture and Buildings
Credits
Details
This image film breaks with conventions and turns architecture into a visual experience. It is a perfect symbiosis of image and music, staged with precise match cuts, motion blur, dynamic edits, and an expressive black-and-white aesthetic. The film takes viewers on an impressive journey—from the initial vision through spatial development and sustainable construction to the meticulous completion of heritage conservation. Architecture is not explained but made tangible. A powerful, emotional production that vividly showcases the expertise of Reto Egloff Architect AG.
The Jury‘s Statement
This project impresses with its expressive cinematic staging, making architecture tangible in a powerful and emotional way. The precise coordination of imagery, music, and editing techniques – from match cuts to motion blur – creates an aesthetic overall experience that compellingly conveys the complex processes from vision to sustainable construction and heritage conservation. The black-and-white aesthetic emphasizes the artistic depth. With this emotional and charismatic approach, the expertise of Reto Egloff Architect is communicated authentically and convincingly.
