Triff Dein Zukunfts-Ich
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
This campaign uses the most important person for retirement provision: ourselves - in the future! At the heart of the Future Call is the specially developed and trained AI ageing model. It creates a positive and aspirational vision of a healthily aged self. Users can start the video call on any device and interact with their future self, both via free text and guided selection options. Through targeted topics, relevant, helpful dialogues are played out. The fast and intuitive operation enables a targeted transition to the topic of retirement provision.
The Jury‘s Statement
"Triff Dein Zukunfts-Ich" (Meet Your Future Self) enables an emotional confrontation with one's own future in an impressively personal way. The centerpiece of the campaign is an advanced AI aging model that generates a visually and conversationally compelling representation of the future self. The combination of intuitive usability, individually tailored dialogues, and immersive design creates a powerful connection between users and their vision of the future. Particularly noteworthy is the strategic use of modern technologies, which not only provides an emotional approach to retirement planning but also fosters sustainable engagement. The wide availability – both stationary and mobile – underscores the ambition to reach as many people as possible. An impressive example of digital communication with societal relevance.
