Siemens Hausgeräte Live Comm Activation 2025 - "Intelligence that delights"
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
For generations, Siemens has shaped everyday life through innovation. With AI, expectations change: people seek authentic experiences and emotional connections. Our answer is sensory marketing – turning products into experiences and memories. On platforms like OMR and IFA, we brought “Intelligence that delights” to life through interactive formats, open kitchens, community building and a bold visual identity. Moments became media, and customers became brand ambassadors.
The Jury‘s Statement
With the guiding idea "Intelligence that delights", Siemens Home Appliances responds to a market in which technical performance claims alone are no longer enough. Blackspace develops a live communication concept that precisely strengthens the brand through sensory, social and digital touchpoints. Open kitchens, interactive formats and a clear visual identity use the exhibition context not as a stage for products, but as a space for exchange, participation and community. This results in a brand presence that turns experiences into communication that others can connect with.
