Pfleiderer Deutschland GmbH
Winner
Excellent Brands
Sustainable Brand of the Year
Details
Pfleiderer wood-based and laminate materials are synonymous with decorative furniture and interior design. Smart products that optimally combine design and function are playing an increasingly important role in this field. Pioneering products such as Duropal HPL XTreme plus, OrganicBoard Pure and LivingBoard enable our partners to offer unique solutions for stylish design and reliable results, while their end customers enjoy functional diversity, certified sustainability and long-term satisfaction with high-quality products – true to the claim ‘MAKE YOUR VISIONS WORK – NATURALLY SUSTAINABLE’.
The Jury‘s Statement
In a market where sustainability often remains abstract, Pfleiderer anchors it consistently in brand management. The campaign for the 2025 to 2028 collection connects material expertise with communication that places concrete applications, planning reliability and tactile experience at its centre. Its design and channel logic are precisely geared to professional target groups, from social media to sample ordering. Relevance here does not arise from attitude alone, but from comprehensible value in everyday planning and working practice.
