Architektur neu inszeniert – eine filmische Reise
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Details
This image film breaks with conventions and turns architecture into a visual experience. It is a perfect symbiosis of image and music, staged with precise match cuts, motion blur, dynamic edits, and an expressive black-and-white aesthetic. The film takes viewers on an impressive journey—from the initial vision through spatial development and sustainable construction to the meticulous completion of heritage conservation. Architecture is not explained but made tangible. A powerful, emotional production that vividly showcases the expertise of Reto Egloff Architect AG.
The Jury‘s Statement
With "Architektur neu inszeniert – eine filmische Reise" (Architecture reimagined – a cinematic journey), architecture becomes a truly immersive experience. The image film captivates with its striking black-and-white aesthetic, dynamic visuals, and the precise synchronization of music and editing. The interplay of visual and acoustic elements creates an emotional depth that not only showcases architecture but makes it tangible. This project sets benchmarks for the creative fusion of architecture and film, powerfully emphasizing the cultural significance of the subject.
