Interzoo Redesign

Interzoo is the world's leading trade fair for pet supplies — with over 2,300+ exhibitors from 68 countries. In 2024, about 37,000 trade visitors visited the fair in Nuremberg. The task: to modernise this traditional brand in a contemporary, emotional and international way — clearly distinguishing it from its competitors. The new look combines vibrant colours on dark green and animal silhouettes in a spray-painted look. The modular design of the key visual "dog-bird-fish" can be used flexibly and is expanded to include segments such as small animals. This positions Interzoo as an innovative, dynamic and global industry meeting place.