Bäder & Wellness Brand Experience Konzept für Richter+Frenzel
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Credits
Company / Customer
Details
Repositioning of the retail brand Richter + Frenzel as a premium service brand, innovative and human-centered. Development of a holistic B2C customer experience journey with a focus on customer-centered interaction, individual customer needs in focus. New spaces - physical and digital - for personal encounters. Service at eye level, emotional and technical approach, each adapted in terms of content. Including service concept for employees to professionally address end consumers, confident and empathetic. Scaling and adaptation to the existing business model including consideration of regional differences.
The Jury‘s Statement
Richter + Frenzel, a brand in the bathrooms and wellness sector, positions itself as a premium service brand with a strong customer focus through this project. The integration of digital tools and physical presence creates a harmonious customer journey that effectively addresses individual needs. Particularly noteworthy is the consistent training of employees, who convey the brand essence with confidence and empathy. This brand project excels with its strategic depth, emotional appeal, and the successful balance between technical sophistication and personal connection.
