AirStart Mascot: Atlas
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
As a global aviation client approached its 25th anniversary, Dog and Pony Studios saw an opportunity to turn the company’s global event calendar into a social media storytelling platform. The idea was simple: Introduce a distinctive mascot who could bring the brand’s friendly, aviation-focused and proudly Canadian spirit to life while strengthening recognition across key digital channels. The result? Atlas the Goose, AirStart’s Events Ambassador and Official Wingman. Atlas travels alongside the team, announcing where they’re jetting next on social media and turning every industry stop into a branded storytelling moment.
The Jury‘s Statement
For the anniversary of an aviation company, Dog and Pony Studios chose a smart change of perspective: instead of merely announcing dates, the international events calendar became an ongoing storytelling format. With Atlas the Goose, the brand gained a figure that brings together origin, attitude and sector relevance in a concise way across social channels. The mascot’s recurring presence gives each appearance coherence and anchors visibility not through individual posts, but through a recognisable narrative principle.
