Lichtblicke
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
The "Lichtblicke" campaign makes a statement: A light breaks through the darkness, colours become brighter, hope grows. It symbolizes the journey of seriously ill people, supported by CS Hospiz Wien with the best possible medical, nursing, and psychosocial care – ensuring quality of life until the very end. With this campaign, we sensitively bring a taboo topic into focus, strengthen the CS Hospiz Wien brand, and invite people to offer hope and comfort through their donations.
The Jury‘s Statement
The project "Lichtblicke" demonstrates how to communicate a sensitive topic with subtlety and expressive power. The campaign combines a meaningful message with a clear visual language that impressively illustrates the transition from darkness to hope. Through precise design and emotional appeal, it succeeds in touching people and drawing attention to the dignity of life’s final stages. This achievement effectively highlights the values of mindfulness and humanity, establishing the brand sustainably within societal discourse.
