Wir kümmern uns um (fast) alles, Imagefilm Stadtwerke Karlsruhe
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Credits
Company / Customer
Details
This film follows a young girl and her grandfather on a magical journey through Karlsruhe, discovering the many ways Stadtwerke Karlsruhe supports daily life. From fibre optics and clean energy to public transport and drinking water, the story blends curiosity, emotion, and education – all told from the heart of a family, with a single blue couch as their moving stage. Remarks: The film was shot entirely in real locations across and nearby Karlsruhe, using a custom-built couch rig to transition smoothly between scenes, symbolizing continuity and connection.
The Jury‘s Statement
Utility providers are often perceived through technology and infrastructure. For Stadtwerke Karlsruhe, this film deliberately starts elsewhere: it anchors the brand in people’s everyday lives and makes its broad range of services understandable through a story spanning generations. The blue sofa provides a distinctive visual frame, while real locations in Karlsruhe ensure a strong local grounding. The result is a brand presence that does not merely claim closeness, but makes it cinematically tangible and understandable.
