Surfaces Matter Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Surfaces matter is our new, attention-grabbing campaign for REHAU surfaces. It shows how our surfaces reinterpret spaces – beyond kitchens, across all interior areas. Rolled out cross-media, it raises awareness for our portfolio, inspires customers with mood boards and detail shots, and guides them directly to ordering samples. With the clear claim “Surfaces matter”, we make visible that every surface counts – in quality, functionality, and aesthetics.
The Jury‘s Statement
In the market for decorative materials, brands are often reduced to individual product segments. REHAU addresses this with "Surfaces matter" through a communication idea that brings the topic of surfaces out of its niche and positions it as a defining factor across different spatial contexts. The claim captures this ambition with precision, while the visual concept creates both attention and orientation. Across landing page, social media, print, events and sales materials, this becomes a coherent presence that clearly links inspiration, brand profile and sample ordering.
