The Sennheiser Mirrorbox
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic and Sensoric branding
Details
‘Brain rot’ describes the mental deterioration from overconsumption of trivial content. How we listen has a huge impact on our mental health. Foundry and Sennheiser designed and launched the Mirrorbox at the Vivid Sydney festival to demonstrate the restorative power of sound through a curated sonic experience. Powered by the Sennheiser Momentum 4 headphones, the Mirrorbox transitioned participants from a state of mental clutter to tranquillity.
The Jury‘s Statement
Sennheiser, renowned for its expertise in audio technology, has created a multi-sensory experience with the “Mirrorbox” that impressively showcases the healing power of sound. The project combines acoustic precision with a visual and tactile world of experience, demonstrating how brand communication can be both emotional and meaningful. Particularly compelling is the strategic execution, which actively engages participants and guides them from mental overload to a state of calm. An excellent example of how brand values can be effectively brought to life.
