Arbonia AG
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Arbonia AG is a Swiss company and the umbrella brand for numerous renowned companies such as PRÜM, GARANT, RWD Schlatter, and Koralle. Under the Arbonia brand, the company works together with the commercial sector to develop high-quality interior solutions. Arbonia stands for excellent craftsmanship and innovative strength in the door, shower, and partition wall system segments. Aclewe has given the Arbonia brand a new look and optimized the brand experience with a flexible design that can be used for all target groups and channels. The result is a high-quality and coherent corporate design that strengthens the brand.
The Jury‘s Statement
With Arbonia’s repositioning, an umbrella brand faced the task of bringing different companies and service areas into one clear shared identity. Aclewe developed a visual system that precisely reflects this positioning: the brand mark is derived from space, opening and product reference, while typography, colour palette and layout follow the same logic across all applications. This makes Arbonia clearly recognisable as the sender in analogue, digital and spatial contexts.
