Jeden Tag einzigartig!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
On behalf of the Lower Saxony Ministry of Education and Cultural Affairs, B&B. developed the ‘Jeden Tag einzigartig!’ campaign, which aims to get young people interested in jobs in the social sector. In the colourful and lively campaign, the focus is on an emotional appeal with authentic stories and impressive images from everyday life in daycare centres. As a central information platform, a campaign website offers interested parties comprehensive content on entry opportunities and prospects in the social professions. Various childcare professionals provide an authentic insight into their day-to-day work in short image videos.
The Jury‘s Statement
The project "Every Day Unique!" ("Jeden Tag einzigartig!") impresses with its emotional and target-oriented approach. Through empathetic storytelling, striking visuals, and a consistent, flexible design system, it effectively highlights the diversity and importance of social professions. Particularly noteworthy are the interactive features, such as the training navigator, and the authentic insights into everyday life in daycare centers. This harmonious blend of strategy, design, and execution makes the project an outstanding example of digital brand communication.
