FÜR UNS 2025 - Das größte Creator Event im politischen Kontext
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
In the days ahead of the German federal election, FÜR UNS 2025 mobilized 180+ creators to counter far-right narratives on Twitch, TikTok, and YouTube - where young people form political opinions. The campaign reached 2.9M live viewers, generated 25M viewing minutes, and achieved 72% reach among under-24s (Focaldata). A 15+ hour livestream hosted by Adam Wolke served as the campaign’s backbone, amplified by 860+ digital OOH screens. The initiative demonstrated how authentic creator communication can meaningfully strengthen democratic engagement.
The Jury‘s Statement
Where political communication often no longer reaches young people, blogfoster uses "FÜR UNS 2025" ("FOR US 2025") to work through the reference figures of their digital everyday lives. The brand idea anchors social responsibility not in appeals, but in formats, tone and channels that emerge from the communities themselves. Creator content, livestream and digital outdoor placements combine into a clearly led initiative that places democratic participation as a relevant topic in the everyday lives of young target groups.
