Heller Kaffee - Brand Development
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Heller Coffee is a premium brand created for design-conscious individuals who value quality, transparency and responsible consumption. By transforming specialty coffee into an accessible art form, the brand combines aesthetic excellence with ethical sourcing and sustainable practices. Built on a clearly defined brand strategy and a consistent corporate identity system, Heller Coffee establishes coffee not merely as a product, but as a refined and conscious lifestyle experience.
The Jury‘s Statement
In the specialty coffee market, which often separates quality ambition from responsibility, Saemann & Heller establishes a brand system that brings both together in a binding way. For "Heller Kaffee - Brand Development" ("Heller Coffee - Brand Development"), positioning, target group logic and the sourcing model were aligned with precision and translated into a reduced, modular identity. From the webshop to communication about origin, every application substantiates the stated claim. This creates a B2C brand whose stance is not merely asserted, but demonstrably delivered across all touchpoints.
