productronica Brand Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
productronica is the world's leading trade fair for electronics development and manufacturing – since 1975. For its 50th anniversary, the brand underwent a comprehensive relaunch: A new logo built on the isometric grid translates the industry's core principle into a visual system – many parts come together to create something greater. The "Machine World" as an immersive brand universe, a dual photography approach, animated key visuals and a scalable design system across all channels and continents form a brand identity that makes productronica's leadership claim visible. Result 2025: +20% exhibitors, +10% visitors.
The Jury‘s Statement
Reframing a leading trade fair with five decades of history without obscuring its origins requires precise brand work. The relaunch of "productronica Brand Relaunch" strengthens the core of the brand through a formal principle derived from the industry itself: from the refined P, the isometric grid and the three-dimensional brand world, a robust system emerges for spaces, media and international editions. The renewal remains clearly rooted in the brand’s tradition while giving it a contemporary role as an organising platform within a complex field.
