Hoffmann Group
Winner
Excellent Brands
Industry, Machines and Engineering
Details
More than 4,000 highly motivated people make the Hoffmann Group what it is today: Europe's leading partner for quality tools, factory equipment and personal protective equipment. With services that complement the products, it simplifies procurement for over 135,000 customers in 50 countries. These include stock market listed companies as well as SMEs and small businesses. The Hoffmann Group offers everything from a single source: in addition to the GARANT and HOLEX brands, it also offers over 500 top brands, comprehensive customer service and, thanks to its own logistics, maximum delivery capability. Turnover in 2024: 1.47 billion euros.
The Jury‘s Statement
The Hoffmann Group demonstrates how well-conceived brand management can sustainably transform a company's perception and positioning. With a clearly defined strategy, values such as reliability and quality were brought into focus and consistently communicated across all channels. A modern design and sophisticated brand language shape the brand's clear identity. The consistent digitalization and customer-centric approach highlight the relevance and future viability of this project, which sets standards in its precision and coherence.
