Rudaw 12th Anniversary Brand Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
The campaign is built around twelve symbolic illustrations, forming a cohesive visual system for Rudaw’s 12th anniversary. Each illustration represents a key value. Truth, clarity, resilience, unity, progress, and pride, designed with modern editorial clarity and cultural sensitivity. The result strengthens brand recognition and creates a timeless commemorative identity across multiple platforms.
The Jury‘s Statement
For a media organisation such as Rudaw, brand impact also depends on whether editorial values remain clearly recognisable across platforms. The anniversary campaign develops a precise visual system of symbolic illustrations that frames core values with editorial clarity and cultural sensitivity. What could have remained occasion-based communication becomes a resilient brand expression: an identity that creates orientation, secures recognition, and anchors Rudaw’s character visibly in the brand’s day-to-day presence.
