somnio - Videospot - Schlaflos
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
The video spot for somnio – the prescription app for sleep disorders – represents an unprecedentedly creative way to portray the condition of insomnia in an attention-grabbing and clearly pointed manner. The pillow, as a symbol of insomnia, is also the key visual for the accompanying campaign. The video spot was designed from the outset to be ideal for broadcast on TV, the web, and various social media platforms. This allows for the short sequences, which address everyday situations, to be combined and strung together as desired. The spot was produced with both a female and a male protagonist
The Jury‘s Statement
With a clear strategic focus and a precise understanding of the target group, this project demonstrated what impactful brand communication can look like. The development of short, emotional commercials optimized through A/B testing showcases an impressive combination of creativity and data-driven precision. The visual and dramaturgical execution is not only memorable but also consistent and sophisticated. Particularly noteworthy is how efficiently the project was executed in terms of production and budget, without compromising on quality. It successfully positions the brand in a powerful and relevant way, creating an emotional connection with the audience. This project sets a benchmark for expressive and purpose-driven brand communication in the field of moving images.
